What Drives Us
In the fast-paced, high-tech world of contemporary marketing and communications, it is essential
to be relevant to changing communication needs and to consistently deliver progressive thinking
that can become central to the brand DNA.
It is the TCF vision to be Southern Africa’s leading marketing and communications agency,
establishing a reputation for innovative communication solutions that alter people’s perceptions,
transforms behaviour and builds lasting relationships with brands.
Our mission is to continue to create inventive, relevant and stirring solutions. We intend to further
entrench ourselves as an industry-leading marketing communications agency that is able to inspire and
sustain corporate reputation and trust.
Our Driving Values are:
As The Communications Firm, we thrive in our approach and attitude towards innovation
and demand for creative distinction that offers our clients unique below the line results.
Through our creative, strategic and media abilities we are able to create integrated
marketing solutions that move our clients brand positioning in the right direction. This
operating philosophy ensures that our clients’ communication breaks through the clutter
and enjoys maximum exposure.
Our Positioning Strengths
- We pride ourselves on being expert communications practitioners
- We are experienced in all disciplines of marketing-communications (IMC)
- We deliver on the breakthrough creative concepts we present
- We are dynamic, forward thinking and trustworthy
- We understand the new South African environment and its diverse markets
- We are professional and focused on unparalleled client service
Our Creative Approach
- We approach everything we do with pride
- We strive to completely understand our clients, their business and the environments within which they operate
- We are timeous and professional with all the services we offer
- We seek innovation and approach each new project with a fresh perspective
- We set trends
- We are proactive, and are constantly thinking about and dealing with your business
- We are passionate, purposeful and driven
- We strive for quality service delivery
- No project is too small; every project is big enough to deserve respect and our complete effort
As industry innovators, we apply a unique method in providing the full range of above-the-line and below-the-line advertising solutions. In order to ensure captivating communication, we focus on fresh ideas that are bold and differentiated.
Top communications experts
Progressive thinking is central to our success in meeting the needs of a shifting and dynamic marketplace. As innovative specialists, it is imperative for us to be relevant to the changing communication needs of our clients and their consumers.
A proven philosophy
The TCF philosophy is that in order for a communication strategy to be effective, it must hinge on a clear marketing strategy. Additionally, we offer clients unparalleled access to a full complement of corporate communication and marketing management tools:
Through direct involvement in all facets of a brand, TCF achieves seamless co-ordination of all activities.
The Communications Firm is proud to be one of the leading contributors to Broad Based Black Economic Empowerment, to download our B-BBEE certificate please download the document below.